When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in…
Latest in digital ad fraud
- Digital Marketing
Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising
by Dr. Augustine Fou 2 mins readI’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable,…
As if the global disruption of 2020 wasn’t enough, it seems that this year has also…
- Digital Marketing
If You Buy Media In Programmatic Channels, Read This Before 2021
by Dr. Augustine Fou 2 mins readI’ve been doing digital marketing for over 25 years and publishing data on ad fraud for…
Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored…
- Digital Marketing
Fraudsters Cheat By Tricking The Reporting To Look Awesome
by adminby admin 2 mins readI’ve written before about the gaping security loopholes that you open up when you put third party javascript…
- Digital Marketing
The Funny Math That Underpins Programmatic Digital Advertising
by Dr. Augustine Fou 2 mins readLet me start with a simple question — when was the last time you deliberately clicked…
Everyone’s heard of FOMO – Fear of Missing Out. They’ve probably experienced it too, like missing…
- Digital Marketing
AT&T Explores Potential Sale of Xandr Digital Ad Unit
by Drew FitzGerald 2 mins readThe telecom giant had hoped to use its scale and AppNexus deal to build up a…
- Digital Marketing
The Digital Marketer’s Manifesto: Why Our Industry Must Embrace Disruption to Survive
by David Nyurenberg 2 mins readwith contribution from Robert Webster When I first broke into the digital advertising industry, I was…
- ArticlesDigital Marketing
Marketers Give These Reasons For Buying More Crap Digital Ads
by adminby admin 2 mins readBy now, you can reasonably expect that marketers have heard about ad fraud and may even…
- ArticlesDigital Marketing
More Than Half of Logins on Social Media Platforms Are Fraud, as Arkose Labs Report Exposes Targeted Industries and Unique Attack Patterns
by adminby admin 2 mins readSAN FRANCISCO–(BUSINESS WIRE)–Social media sites have become lucrative targets for criminals looking for quick monetization. More…