1. “I know about ad fraud. But the ANA tells me that their initiatives have it…
Latest in digital ad fraud
Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl…
- Digital Marketing
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars
by Steven Imkeby Steven Imke 2 mins readRecently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a…
- Digital Marketing
Current Digital Marketing Is Sports-Watching, Rather Than Marketing
by Dr. Augustine Fou 2 mins readWho doesn’t like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty…
- Digital Marketing
Analytics Are Better Than Fraud Detection, Here’s Why, With Examples
by Dr. Augustine Fou 2 mins readMarketers, ponder this for a second. You just got an ad verification report that you paid…
Over the years many have wondered “who makes the bots?” and “how do they make money?”…
I have been studying the problem of ad fraud for the last 8 years. Of course…
In the physical world, when you buy a yuzu from the farmers’ market, you can hold…
Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage…
Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle – They…
- Digital Marketing
How scammers made ad fraud a billion-dollar criminal industry
by Jeff Stoneby Jeff Stone 2 mins readWhoever came up with “thieves rob banks because that’s where all the money is” needs to…
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by…