In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that…
Category:
Direct Mail
Remember when we all thought QR Codes were a fad and would soon be a thing…
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying…
Direct mail has changed. Many marketers still think of it as printed letters, catalogues and postcards…
Even before work became WFH and social interaction turned completely digital, people have been longing for tangible…
There’s no question that how people consume media and interact with brands is evolving. With so…
While many brands have been tempted to slash their marketing spend on programs such as direct…
In an email world, sending mail the old-fashioned way can have surprising power. In a world…
A very long time ago when I worked in print, colleagues were concerned that the proliferation…
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