Sponsorship is a powerful marketing strategy that can help businesses and organizations achieve their branding and…
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What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm…
Two weeks ago in “Reviewing The Rot” I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made…
- Marketing Strategy
Copy KitKat on your quest for ‘double D marketing’
by Mark Ritsonby Mark Ritson 2 mins readWe often enshrine the name of a brand’s founder in gold. Later, we portray them in…
- Digital Marketing
Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers
by Austin Pageby Austin Page 2 mins readPhoto credit: Unsplash.com So, you’ve just launched a brilliant new ad campaign. The visuals are stunning,…
- Digital Marketing
The Impact of Digital Marketing on Employee Engagement and Internal Communications
by Chatty Garrate 2 mins readSource In the dynamic landscape of the business world, where change is the only constant, companies…
- Digital Marketing
The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected
by Michael Geist 2 mins readBell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell Media…
- Digital MarketingPrivacy & Data Protection
Opting In-n-Out: Five key analyses for adtech privacy law compliance
by Andrew Folksby Andrew Folks 2 mins readMedia companies and online businesses must comply with abundant diverging privacy and data protection law requirements…
Those of us who create advertising or make advertising decisions need to start from a position…
In the ever-evolving realm of hospitality, competition is fierce and guest expectations are high. Hoteliers are…
- Digital MarketingMarketing Strategy
You don’t need cookies to track conversions, why?
by Dr. Augustine Fou 2 mins readYou don’t need cookies to track conversions, why? Because the conversions you were tracking with third…
So, you’ve produced an amazing direct response TV creative. You’ve spent a lot of money and…