Tactics change, but for more than 60 years the RMA has been leading transformation through knowledge sharing, education, and networking. We need you to continue to move the industry forward – join us and help drive excellence and ROI in response marketing.
We are a not-for-profit, volunteer industry association designed to help direct response marketers develop your career by networking with your peers, participating in educational seminars and webinars and helping you learn at every stage of your development as a professional marketer. All revenue generated by the RMA is re-invested in helping you be a better marketer.
Boost Your Career in Response Marketing
The Response Marketing Association provides a forum and active community for Marketing professionals. Help boost your career by joining the community for direct response marketing. Direct Response Marketing is defined as “the communication (by whatever means) of any advertising or marketing material which is directed to specific individuals”.
We are committed to promoting the growth of response marketing by providing RMA Members with:
Professional Networking Opportunities
For all direct response marketers (whether at a junior or senior level or a student, whether employed at a small, medium or large organization, client or agency side, traditional and/or digital, and including business development opportunities)
Knowledge Building & Expertise
All areas related to direct response marketing including direct mail, email marketing, SMS text marketing, Call Centres, Direct TV, Digital Marketing, Social Media Marketing, Content Marketing, Data Analytics and Mobile Marketing
Advocacy
Creating a voice for direct response marketers through, for example, surveys, polls, and petitions
