Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap?…
Category:
MarTech
Summary: AI adds value by identifying patterns so complex that they can defy human understanding. That…
Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection…
AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer…
B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State…
- eCommerceMarTech
eCommerce Marketing Strategy: Poor Execution Damages Profits! Here’s 6 Simple Best Practices to Boost Sales
by Alex AbbottIt doesn’t matter how good your eCommerce marketing strategy is, it will fail without robust execution…
Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given…
Deloitte report finds agile marketing, authenticity key as brands must meet “human needs.” Trust and brand…
- Digital MarketingeCommerceMarketing StrategyMarTechTechnologyWebsite Development
24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday
by Diana WinterAt the best of times, running a business can feel a little like a classic video…
Marketing automation is no longer a passing trend. And although some still might be skeptical of…
- MarTech
Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?
by adminWelcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%,…
The mark of a successful business is its commitment to constant improvement. A/B testing can impact…
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