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Latest in Marketing Strategy
- Marketing Strategy
Effectiveness ignorance has left American marketing lagging behind the rest of the world
by Mark Ritsonby Mark Ritson 2 mins readThirty years ago I had three remarkable experiences. I finished the data collection stage of my…
Summary. Social media was supposed to usher in a golden age of branding. But things didn’t turn…
- Marketing Strategy
Airbnb CMO on ditching performance marketing for big, bold brand campaigns
by Kendra Clarke 2 mins readWe catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted…
We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price…
- Marketing Strategy
Content Marketing for Private Equity: Creating Engaging Thought Leadership
by Arleen Atienza 2 mins readPrivate equity (PE) professionals know that engaging their target audiences isn’t just about winning new business.…
- Marketing Strategy
Credit Scores and Brand Reputation: How Consumer Trust Impacts Marketing Efforts
by Arleen Atienza 2 mins readAs a brand, you need to ensure that your marketing efforts work and build consumer trust.…
- Marketing Strategy
When it comes to advertising effectiveness, what is key?
by adminby admin 2 mins readFor every ad campaign they execute, brand and agency leaders have to decide on an array…
IMAGE SOURCE In today’s digital age, it’s more important than ever to stay ahead of the…
- EventMarketing Strategy
Event Marketing Strategies For Customer Retention And Engagements
by Arleen Atienza 4 min readImage source The business landscape today is continuously shifting and evolving. With the growing number of…
- Marketing Strategy
Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working
by Megan Grahamby Megan Graham 2 mins readAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on…
- Marketing Strategy
The What, How, and Why of Creating Your Brand Strategy
by Anthony Pemberton 2 mins readIn this day and age, it is very important for businesses to create a strong and…
