Most corporate rebrands fail. Not in the shit your pants, share-price collapsing kind of way. Occasionally,…
Category:
Marketing Strategy
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- Marketing Strategy
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
by Mark RitsonWhen marketers talk about their “films,” as if they are producing minor Spielbergian classics, it doesn’t…
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We keep hearing that we must return to the fundamentals of marketing, but what the hell…
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The modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most…
- Lead GenerationMarketing StrategyPrivacy & Data Protection
Death of a (Personalisation) Salesman
by Ben OliverOriginally published in WARC, October 2024. Updated May 2025. In Death of a Salesman, Willy Loman…
- brand managementMarketing StrategyPrivacy & Data Protection
WHAT THEY FORGOT TO MENTION AT CANNES
by Bob HoffmanWhile the advertising industry remains distracted by ‘AI’, ‘the future of holding companies’, and ‘what happened…
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Introverts engage differently—and most marketing funnels don’t reflect that. “May I have your phone number?” “Why?…
- Digital MarketingMarketing Strategy
Ignore anyone who tells you to forget about targeting
by Mark RitsonIf you are any kind of marketer with any kind of budget you’ve recently been told…
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Now in its 14th Year here is Mark Ritson’s run down of the biggest marketing moments…
- brand managementMarketing Strategy
This former ad agency CEO says the ad industry has 3 major delusions holding it back
Bob Hoffman is the former owner and CEO of ad firm Hoffman/Lewis. After 22 years of…
- brand managementMarketing Strategy
It’s Time for Marketers to Rethink Their Strategy?
by Derek LackeyBuilding a Brand for the Long Term In today’s fast-paced marketing environment, it seems there’s an…
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I’ve witnessed the entire arc of the evolution of digital marketing – from 1995 when we…
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