Summary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well…
Latest in Marketing Strategy
On a daily basis, I hear marketing buzz words bantered about and it becomes obvious people…
Across consumer electronics sales categories, computers and TV sets have grown much faster than smartphones in…
- Marketing Strategy
64 best analytical questions to assess your brandโs performance
by Graham Robertson 2 mins readToo many marketers are not taking the time to dig in on the analytics. There is…
- customer experienceMarketing Strategy
Trust in advertising lower in Canada than most markets
by Justin Crannby Justin Crann 2 mins readNielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations.…
Tech companies earn staggering profits by targeting ads to us based on our online behavior. This…
Those of us who create advertising or make advertising decisions need to start from a position…
- Marketing Strategy
What happened to Starbucks? How a progressive company lost its way
by Clint Raineyby Clint Rainey 2 mins readStarbucksโs app has made the coffee giant healthier financially, but at a cost to its culture,…
- Marketing Strategy
New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch
by Tom Whatleyby Tom Whatley 2 mins readNo one is better at building anticipation ahead of a launch than Apple. New product launches…
Round numbers have no inherent meaning โ theyโre a consequence of 10 fingers. But they provide…
- Marketing Strategy
Apple case study: How Apple builds everything around simplicity
by Graham Robertson 2 mins read๐ข๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฟ๐ด๐ฒ ๐ผ๐ณ ๐ฏ๐ฎ๐ป๐ธ๐ฟ๐๐ฝ๐๐ฐ๐, ๐๐ต๐ฒ ๐ฑ๐ฎ๐ ๐ฆ๐๐ฒ๐๐ฒ ๐๐ผ๐ฏ๐ ๐ฟ๐ฒ๐๐๐ฟ๐ป๐ฒ๐ฑ ๐๐ผ ๐๐ฝ๐ฝ๐น๐ฒ ๐๐ฎ๐ ๐๐ต๐ฒ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐…
- Marketing Strategy
Neil or Joe. Not Both: What happens when a big brand is forced off the โbrand valuesโ fence.
by Brian Hickling 2 mins readโI am doing this because Spotify is spreading false information about vaccines โ potentially causing death…