We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted…
Category:
Marketing Strategy
-
-
We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price…
-
Private equity (PE) professionals know that engaging their target audiences isn’t just about winning new business.…
-
As a brand, you need to ensure that your marketing efforts work and build consumer trust.…
-
For every ad campaign they execute, brand and agency leaders have to decide on an array…
-
IMAGE SOURCE In today’s digital age, it’s more important than ever to stay ahead of the…
-
Image source The business landscape today is continuously shifting and evolving. With the growing number of…
- Marketing Strategy
Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working
by Megan GrahamAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on…
-
In this day and age, it is very important for businesses to create a strong and…
-
Summary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well…
-
On a daily basis, I hear marketing buzz words bantered about and it becomes obvious people…
-
Across consumer electronics sales categories, computers and TV sets have grown much faster than smartphones in…
