Boots is trying to reach almost all UK consumers with its new ads, but is pairing…
Latest in Marketing Strategy
- Marketing Strategy
If Strategy Is So Important, Why Don’t We Make Time for It?
by Dorie Clarkby Dorie Clark 2 mins readAlmost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of…
An open letter begged authorities to investigate this looming threat that doesn’t—and probably won’t ever—exist. Photo: Chris…
- CultureMarketing Strategy
Activating culture is key to making customer-centricity stick
by Sujay Sahaby Sujay Saha 2 mins readTurning occasional customer-centricity successes into a long-term, core driver in how you do business requires that…
- Marketing Strategy
Patagonia shows corporate activism is simpler than it looks
by Andrea Changby Andrea Chang 2 mins readIn 1990, Patagonia made a donation to Planned Parenthood, angering Christian fundamentalists. The response was swift:…
- Marketing StrategyPrivacy
Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation
by Jerry Dischler 2 mins readJerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising. Be sure to join…
- LeadershipMarketing Strategy
Publicis Health Facing Lawsuit Over Role in Marketing OxyContin
by ERIK OSTERby ERIK OSTER 2 mins readMassachusetts accuses Publicis Groupe’s healthcare division of deceptive practices Purdue Pharma’s reckoning over the company’s promotion…
Brands need big ideas to earn fame, but even though most media spend goes on digital,…
100 Things I Know About Marketing (Part 1) I recently read an article titled “100 Things…
- Marketing Strategy
Four Common Strategy Mistakes B2B Marketing Leaders Make
by Jennifer Ross 2 mins readB2B marketing leaders consistently tell us that marketing strategy ranks high among the processes they would most like to improve.…
- Marketing Strategy
Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study
by Beth Caplowby Beth Caplow 2 mins readThe B2B buying process has always been complicated, but the past year has brought additional challenges…
One of the best ways to boost retention is to shift your focus to relationship marketing.…