The global transformation of daily life has changed how people everywhere interact with brands. With experiences…
Category:
Marketing Strategy
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Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better… …
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When Mr. Richard Miller Devens first used the term “Business Intelligence” in his book Cyclopædia of…
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On the latest twist in the Purpose story – and why everyone ignored the most interesting…
- customer experienceMarketing Strategy
Some simple advice for Apple and app developers: It’s not about you
by Jason SnellIt’s been a rough few weeks for AgileBits, the company that makes password-manager 1Password. It announced…
- Marketing Strategy
How to Build Back Your Business, Stronger and More Strategically, with SmartJourney
This proven methodology can unlock new partners & new funding for your business As the velocity…
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Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation,…
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During the pandemic, consumers have become more sensitive to the environmental impacts of their shopping decisions,…
- Marketing Strategy
Boots’ brand refresh shows big brands need targeting as well as mass marketing
by Mark RitsonBoots is trying to reach almost all UK consumers with its new ads, but is pairing…
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Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of…
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An open letter begged authorities to investigate this looming threat that doesn’t—and probably won’t ever—exist. Photo: Chris…
- CultureMarketing Strategy
Activating culture is key to making customer-centricity stick
by Sujay SahaTurning occasional customer-centricity successes into a long-term, core driver in how you do business requires that…
