In 1990, Patagonia made a donation to Planned Parenthood, angering Christian fundamentalists. The response was swift:…
Category:
Marketing Strategy
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- Marketing StrategyPrivacy
Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation
Jerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising. Be sure to join…
- LeadershipMarketing Strategy
Publicis Health Facing Lawsuit Over Role in Marketing OxyContin
by ERIK OSTERMassachusetts accuses Publicis Groupe’s healthcare division of deceptive practices Purdue Pharma’s reckoning over the company’s promotion…
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Brands need big ideas to earn fame, but even though most media spend goes on digital,…
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100 Things I Know About Marketing (Part 1) I recently read an article titled “100 Things…
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B2B marketing leaders consistently tell us that marketing strategy ranks high among the processes they would most like to improve.…
- Marketing Strategy
Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study
by Beth CaplowThe B2B buying process has always been complicated, but the past year has brought additional challenges…
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Brand strategy has been of great value to me – it’s been a lucrative career path…
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Last year we posed a simple question to organizations: “Are you asking enough from your design leaders?”…
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B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State…
- Marketing StrategyPrivacy
Tim Cook’s 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time
Image: Getty Images Apple’s CEO is clear that he isn’t making decisions based on what’s best…
