When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in …
Latest in digital ad fraud
- Digital Marketing
Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising
by Dr. Augustine Fou 2 mins readI’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable, …
As if the global disruption of 2020 wasn’t enough, it seems that this year has also …
- Digital Marketing
If You Buy Media In Programmatic Channels, Read This Before 2021
by Dr. Augustine Fou 2 mins readI’ve been doing digital marketing for over 25 years and publishing data on ad fraud for …
Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored …
- Digital Marketing
Fraudsters Cheat By Tricking The Reporting To Look Awesome
by adminby admin 2 mins readI’ve written before about the gaping security loopholes that you open up when you put third party javascript …
- Digital Marketing
The Funny Math That Underpins Programmatic Digital Advertising
by Dr. Augustine Fou 2 mins readLet me start with a simple question — when was the last time you deliberately clicked …
Everyone’s heard of FOMO – Fear of Missing Out. They’ve probably experienced it too, like missing …
- Digital Marketing
AT&T Explores Potential Sale of Xandr Digital Ad Unit
by Drew FitzGerald 2 mins readThe telecom giant had hoped to use its scale and AppNexus deal to build up a …
- Digital Marketing
The Digital Marketer’s Manifesto: Why Our Industry Must Embrace Disruption to Survive
by David Nyurenberg 2 mins readwith contribution from Robert Webster When I first broke into the digital advertising industry, I was …
- ArticlesDigital Marketing
Marketers Give These Reasons For Buying More Crap Digital Ads
by adminby admin 2 mins readBy now, you can reasonably expect that marketers have heard about ad fraud and may even …
- ArticlesDigital Marketing
More Than Half of Logins on Social Media Platforms Are Fraud, as Arkose Labs Report Exposes Targeted Industries and Unique Attack Patterns
by adminby admin 2 mins readSAN FRANCISCO–(BUSINESS WIRE)–Social media sites have become lucrative targets for criminals looking for quick monetization. More …