1. “I know about ad fraud. But the ANA tells me that their initiatives have it …
Latest in digital ad fraud
Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl …
- Digital Marketing
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars
by Steven Imkeby Steven Imke 2 mins readRecently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a …
- Digital Marketing
Current Digital Marketing Is Sports-Watching, Rather Than Marketing
by Dr. Augustine Fou 2 mins readWho doesn’t like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty …
- Digital Marketing
Analytics Are Better Than Fraud Detection, Here’s Why, With Examples
by Dr. Augustine Fou 2 mins readMarketers, ponder this for a second. You just got an ad verification report that you paid …
Over the years many have wondered “who makes the bots?” and “how do they make money?” …
I have been studying the problem of ad fraud for the last 8 years. Of course …
In the physical world, when you buy a yuzu from the farmers’ market, you can hold …
Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage …
Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle – They …
- Digital Marketing
How scammers made ad fraud a billion-dollar criminal industry
by Jeff Stoneby Jeff Stone 2 mins readWhoever came up with “thieves rob banks because that’s where all the money is” needs to …
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by …
