Dive Brief: Two of marketing’s top trade bodies shared a joint statement criticizing recent comments made by Interactive …
Latest in digital ad fraud
- Digital Marketing
Why some of the largest publishers are breaking up with ad tech middlemen
by Seb Josephby Seb Joseph 2 mins readThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When …
- Digital Marketing
‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape
by Kimeko McCoyby Kimeko McCoy 2 mins readWhat were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS …
- Digital Marketing
Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
by Megan Grahamby Megan Graham 2 mins readAdvertising has followed shopping online during the pandemic at a breathless rate. The ad spend was …
- Digital Marketing
How much in fees are ad tech companies charging publishers & advertisers?
by K Franaszby K Franasz 2 mins readHigh quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that …
Global advertising spend lost to fraud is predicted to grow at the same rate of the …
- Digital Marketing
ICO calls on Google and other companies to eliminate existing privacy risks posed by adtech industry
by Elizabeth Denham 2 mins readThe Information Commissioner’s Office (ICO) has today set out clear data protection standards that companies must …
We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud …
Even though everyone has heard of digital ad fraud, some still don’t believe it is much …
Marketers needn’t worry about the demise of third-party cookie and mobile ad ID-based user tracking. It …
- Digital Marketing
The Pandemic Helped Some Marketers Kick This Digital Marketing Habit
by Dr. Augustine Fou 2 mins readIt’s highly encouraging to see marketers take a closer look at their digital ad spending and …
- Digital Marketing
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars
by Steven Imkeby Steven Imke 2 mins readRecently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a …