Our smart home devices are watching us – and so are a host of marketing companies.…
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Summary. Social media was supposed to usher in a golden age of branding. But things didn’t turn…
- Dark PatternsDigital Marketing
Deceptive by Design: Part 1 Introduction
by Derek Lackeyby Derek Lackey 2 mins readDefinition of Dark Patterns In the ever-evolving digital landscape, the term “dark patterns” has emerged as…
Whilst the world jizzed over ChatGPT, OpenAI’s AI chatbot, some of us had been using everything…
- customer experienceDigital MarketingEthicsPrivacy
Rejecting harm: UK regulators crack down on design dark patterns
by Justin Pearse 2 mins readRoss Webster is a consultant at The Lucid Privacy Group and NDA’s regular columnist. Lucid provides practical…
Are companies moving too fast as they embrace AI? When you consider how Zoom handled the AI boom…
- Marketing Strategy
Airbnb CMO on ditching performance marketing for big, bold brand campaigns
by Kendra Clarke 2 mins readWe catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted…
- Data Marketing
Future-Proofing Marketing with Data Governance: Preparing for the Next Era of Marketing Analytics
by Arleen Atienza 2 mins readWith increased data reliance, businesses can no longer afford to put data security on the back…
We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price…
- Social Media Marketing
Social Media Algorithms: A 2023 Guide for Every Network
by Christina Newberry 2 mins readSocial media algorithms are the backbone of all social networks. They exist to sort the massive…
To be tickled pink is to be overcome with happiness and/or amusement about something that’s happened or is…
Editor’s Note: Watch our recent interview with Dr Min Basadur How do you identify and…