Recent findings by the Office of the Privacy Commissioner of Canada (“OPC”) found that Home Depot of Canada…
Latest Business News
- Privacy
Customers want control over their data — and won’t hesitate to switch brands to get it
by Maria Helena Marinho 2 mins readImproving online privacy is one of the most important steps marketers can take to boost their…
Price your offer too low, and you leave money on the table. Price it too high,…
You’ve probably seen it: a flock of starlings pulsing in the evening sky, swirling this way and that,…
- Digital MarketingMedia Buying
THE DANGEROUSLY IRRESPONSIBLE IAB
by Bob Hoffmanby Bob Hoffman 2 mins readLast week, David Cohen, ceo of the IAB (Interactive Advertising Bureau) the trade organization that represents…
- Privacy
4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift
by Peter Adamsby Peter Adams 2 mins readDive Brief: Two of marketing’s top trade bodies shared a joint statement criticizing recent comments made by Interactive…
- Digital Marketing
Advertising boss calls Apple, privacy advocates, politicians ‘extremists’
by John Leonardby John Leonard 2 mins read‘Radicals on the left and right, abetted by giants like Apple’ are gunning for online ads,…
Okay, okay… I’ll write something about ChatGPT. After all, all the cool kids are doing it…
We get this question all the time, and it’s a good one. The truth is, once…
IMAGE SOURCE In today’s digital age, it’s more important than ever to stay ahead of the…
- Email Marketing
NEW: First-of-its-kind International Email Benchmark delves into latest trends in email marketing
by Nanda Appelman 2 mins readFor many organizations, email is the primary channel to communicate with consumers in a personal and…
- Social Media Marketing
This Privacy Ruling Against Facebook and Instagram Could Spell the End of Targeted Ads
by Thomas Germain 2 mins readPrivacy regulators in the European Union have ruled that Meta, parent company of Facebook and Instagram,…