Just a couple months ago, IBM CEO Ginni Rometty inveighed against big tech companies abusing people’s data at a privacy…
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P&G’s Amazing Growth from cutting Digital and Investing in Radio!
by adminby admin 2 mins readInside Radio reported recently- Procter & Gamble reported its strongest quarterly sales growth in five years,…
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Data privacy abuses prompt calls for Federal Trade Commission to bare teeth
by adminby admin 2 mins readLast spring, soon after Facebook acknowledged that the data of tens of millions of its users…
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Your Customers May Be the Weakest Link in Your Data Privacy Defenses
by adminby admin 2 mins readDoes your company have consumer data it isn’t legally authorized to possess? Don’t be too quick…
The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the…
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Predicting Some Bad News (and Good News) for Facebook in 2019
by adminby admin 2 mins readLooking ahead to key digital trends that will affect the industry in 2019, eMarketer’s team of…
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Fewer Contact Centres View the Net Promoter Score (NPS) as an Important Metric
by adminby admin 2 mins readThe Net Promoter Score (NPS) is being viewed as a “very important” metric by fewer and…
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WE’RE ALL JUST STARTING TO REALIZE THE POWER OF PERSONAL DATA
by adminby admin 2 mins readIT’S NO SECRET that companies like Facebook and Google scoop up personal information to serve users ads. But if anything…
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads…
A new year is upon us! For marketers who are focused on marketing and customer communications,…
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Average Cost of Cyberattack Now Exceeds $1 Million
by adminby admin 2 mins readA new report by Radware shows that the average cost of a cyberattack now exceeds $1…
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Industry Leaders Reflect on 2018, Offer Predictions for 2019
by adminby admin 2 mins readAt the end of each year, we invite some of our colleagues from around the media…