Privacy regulators in the European Union have ruled that Meta, parent company of Facebook and Instagram, …
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- EventMarketing Strategy
Event Marketing Strategies For Customer Retention And Engagements
by Arleen Atienza 4 min readImage source The business landscape today is continuously shifting and evolving. With the growing number of …
- PrivacyPrivacy & Data Protection
Discussing Data Transparency with Privacy Experts
by Masha Komnenic 2 mins readThe rapid rise in data collection has been easy to ignore for many people. As long …
- Digital Marketing
What the landmark GDPR fine of the IAB signals for the ad industry
by Chris Pedigoby Chris Pedigo 2 mins readIn February of this year, the Belgian Data Protection Authority (DPA) dropped a bombshell on the …
- Digital Marketing
Why some of the largest publishers are breaking up with ad tech middlemen
by Seb Josephby Seb Joseph 2 mins readThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When …
- Pricing
Five lessons on how not to do pricing from Elon Musk’s Twitter
by Mark Ritsonby Mark Ritson 2 mins readI have about 35 different feelings about Elon Musk. They range from positivity bordering on adoration …
- Digital Marketing
‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape
by Kimeko McCoyby Kimeko McCoy 2 mins readWhat were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS …
- Marketing Strategy
Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working
by Megan Grahamby Megan Graham 2 mins readAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on …
“Practical and actionable.” Right. These are questions you, the advertisers, should ask of each of the …
On September 22, 2022, the first set of amendments from Bill 64, specifically to Quebec’s Act …
- Data MarketingPrivacy
What Sephora’s $1.2 Million CCPA Settlement Signifies for Brands
by Trishla Ostwal 2 mins readIn its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand …
Summary: AI adds value by identifying patterns so complex that they can defy human understanding. That …
