In the ever-evolving realm of hospitality, competition is fierce and guest expectations are high. Hoteliers are …
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- Digital MarketingMarketing Strategy
You don’t need cookies to track conversions, why?
by Dr. Augustine Fou 2 mins readYou don’t need cookies to track conversions, why? Because the conversions you were tracking with third …
So, you’ve produced an amazing direct response TV creative. You’ve spent a lot of money and …
The recent binding decision from the European Data Protection Board on Meta’s personalized advertising practices might just be …
- Search MarketingSocial Media Marketing
My CRTC Appearance on Bill C-11: Why Isn’t the Commission Concerned with Competition, Consumer Choice, and Affordability?
by Michael Geist 2 mins readThe CRTC’s Bill C-11 hearings are in their third and final week as a steady stream of broadcasters …
- Privacy & Data Protection
CNIL Fines Canal+ Over Marketing and Data Security Concerns
by Sam Cournoyer 2 mins readThe French Data Protection Authority announced a €600,000 fine against Groupe Canal+ over concerns with the media company’s …
- Digital MarketingeCommerceEmail MarketingRetailSearch MarketingSocial Media Marketing
Guidance for businesses doing e-marketing
by Privacy Commissioner 2 mins readRevised: January 2020 Overview This guide informs organizations about the Office of the Privacy Commissioner of …
- Email Marketing
GOOGLE’S INACTIVE ACCOUNT POLICY TAKES EFFECT DECEMBER 1
by Matt Vernhout 2 mins readThere’s a digital wake-up call echoing from Google, and it’s about to impact your email list. …
- Marketing Strategy
Effectiveness ignorance has left American marketing lagging behind the rest of the world
by Mark Ritsonby Mark Ritson 2 mins readThirty years ago I had three remarkable experiences. I finished the data collection stage of my …
- Content Marketing
A Step-by-Step Guide to Effective Content Planning Strategies
by Chatty Garrate 2 mins readContent has gotten such a negative connotation over the years. Before, it was simply the label …
- AIData Marketing
Harnessing AI and Machine Learning for Smarter Data Management
by Chatty Garrate 2 mins readIn today’s digital age, knowing how to collect, process, and analyze data can be a competitive …
In this era of lightning-fast digital transformations, data emerges as the indispensable driving force behind businesses. …
