Are you struggling to build a strong customer base? Have you considered using an email newsletter …

FACEPALM: For organizations, the specter of internal data being used to train AI models raises serious concerns …

Photo credit: Núria Madrid Summary.   With organizations of all sorts facing increased urgency and unpredictability, being able …

Sponsorship is a powerful marketing strategy that can help businesses and organizations achieve their branding and …

What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm …

Two weeks ago in “Reviewing The Rot”  I wrote about  Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made …

We often enshrine the name of a brand’s founder in gold. Later, we portray them in …

Photo credit: Unsplash.com So, you’ve just launched a brilliant new ad campaign. The visuals are stunning, …

Source In the dynamic landscape of the business world, where change is the only constant, companies …

Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell Media …

Media companies and online businesses must comply with abundant diverging privacy and data protection law requirements …

Those of us who create advertising or make advertising decisions need to start from a position …