In the never-ending search for effective engagement strategies for marketers, we recently came across a very …
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Top Ten Mistakes In Advertising & How To Avoid Them #1 – Ad Testing & Tracking
by adminby admin 2 mins readIt strikes me that there are endless opportunities out there for you to showcase your product …
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Cambridge Analytica Pleads Guilty In UK Data Access Case
by adminby admin 2 mins readSCL Elections, formerly known as Cambridge Analytica, has been fined £15,000 by a British court for …
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Beware Big Tech’s Data Privacy Doublespeak
by adminby admin 2 mins readJust a couple months ago, IBM CEO Ginni Rometty inveighed against big tech companies abusing people’s data at a privacy …
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P&G’s Amazing Growth from cutting Digital and Investing in Radio!
by adminby admin 2 mins readInside Radio reported recently- Procter & Gamble reported its strongest quarterly sales growth in five years, …
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Data privacy abuses prompt calls for Federal Trade Commission to bare teeth
by adminby admin 2 mins readLast spring, soon after Facebook acknowledged that the data of tens of millions of its users …
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Your Customers May Be the Weakest Link in Your Data Privacy Defenses
by adminby admin 2 mins readDoes your company have consumer data it isn’t legally authorized to possess? Don’t be too quick …
The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the …
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Predicting Some Bad News (and Good News) for Facebook in 2019
by adminby admin 2 mins readLooking ahead to key digital trends that will affect the industry in 2019, eMarketer’s team of …
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Fewer Contact Centres View the Net Promoter Score (NPS) as an Important Metric
by adminby admin 2 mins readThe Net Promoter Score (NPS) is being viewed as a “very important” metric by fewer and …
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WE’RE ALL JUST STARTING TO REALIZE THE POWER OF PERSONAL DATA
by adminby admin 2 mins readIT’S NO SECRET that companies like Facebook and Google scoop up personal information to serve users ads. But if anything …
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads …
