You’ve just finished wrapping an online advertising campaign with the goals of creating awareness amongst your …
Latest in Digital Fraud
- Digital Marketing
AD FRAUD FIGHTER AUGUSTINE FOU: ‘I INDICT THE HOLDING COMPANIES’
by George P. Slefo 2 mins readCredit: Illustration by Chris King When it comes to how much marketers lose to ad fraud, …
- Digital Marketing
Digital Advertising Benchmarks 2020. How Do You Stack Up?
by Dr. Augustine Fou 2 mins readI’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce …
- Digital Marketing
Things Are Not What They Seem In Digital Ad(Fraud)tising
by Dr. Augustine Fou 2 mins read“Digital advertising has never been more efficient and cost effective.” Many big brand advertisers that spend …
It’s 2020. Why the heck am I doing a digital ad fraud explainer? Well, in years …
- Digital Marketing
Apple strikes massive fear into the heart of the online ad industry with warnings to users about tracking
by Stephen Nellis 2 mins readApple has struck fear into the heart of the online ad industry after introducing new warnings …
It is becoming increasingly difficult for marketers to find trusted, brand-safe and human marketplaces online. It …
Most marketers are still doing knee-jerk digital marketing. They are reacting to situations without forethought, planning, …
Select Committee on Democracy and Digital Technologies House of Lords London SW1A 0PW 6 January 2020 …
More CFOs are looking into how digital advertising dollars are being spent, and whether those budgets …
- Digital MarketingMedia Buying
Are Marketers Wasting Money On Adtech Myths?
by Dr. Augustine Fou 2 mins readFor the last 20 years, marketers have been pouring more and more money into digital advertising. …
- ArticlesDigital Marketing
Ad Fraudsters Are Becoming More Sophisticated
by adminby admin 2 mins readA few weeks ago, the FBI announced that it worked with several companies in the ad …
