Meta’s ad problems go beyond the economic slump. It’s not the must-buy it used to be…
Latest in digital advertising
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Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
by Megan Grahamby Megan Graham 2 mins readAdvertising has followed shopping online during the pandemic at a breathless rate. The ad spend was…
- Digital Marketing
An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?
by Johnny Ryanby Johnny Ryan 2 mins readJohnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de…
Publishers will need closer ties to their audiences What we now call the nearly $500 billion…
- Digital Marketing
If personalized advertising is banned, who bears the cost?
by Eric Benjamin Seufert 2 mins readEarlier this month, a bill was introduced to both the House and the Senate that would…
- Digital Marketing
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
by Seb Josephby Seb Joseph 2 mins readGoogle, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more…
- Digital Marketing
The way the third-party cookie crumbles: Part 1 – EU and UK developments
by Taylor Kay Lively 2 mins readThird-party cookies have long been “the glue that holds together the independent ad tech world.” Far…
Recently I was invited to speak to some members of Parliament in the UK. They are…
- Digital Marketing
An advertiser roadmap for life without the third-party cookie
by Andy Oakesby Andy Oakes 2 mins readExploring with Rob Webster: There are a lot of articles right now on the demise of…
- Digital Marketing
The Big Reset: Advertising Effectiveness in a Privacy-First World
by Dana Toeringby Dana Toering 2 mins readCookies have been foundational to programmatic advertising for more than a quarter century. Now that they…
- Digital Marketing
Preserving privacy and performance will protect the future of advertising
by Matthew Thornton 2 mins readAdvertising has played a major role in making the internet open and accessible to all. But…
There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major…
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