Why should CMOs care about Voice of the Customer (VoC) strategies? Paul Hagen, senior principal of …
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- ArticlesMarketing Strategy
Why are marketers ignoring the data on short-termism?
by adminby admin 2 mins readEvery marketer (and agency) seemingly knows about the dangers of short-termism when it comes to building …
- PodcastsPrivacy
The LawBytes Podcast, Episode 2: ”It’s Time to Modernize the Laws”
by adminby admin 2 mins readThe first full length episode of the new LawBytes podcast features a conversation with UK Information Commissioner Elizabeth Denham, …
- ArticlesSocial Media Marketing
Social Video Ad Spending Will Grow 44% by 2021
by adminby admin 2 mins readWe forecast that social video ad spending in the US will reach $14.89 billion in 2021, …
- ArticlesDigital Marketing
Kiwi advertisers have spent millions on ads never seen by anyone
by adminby admin 2 mins readNew Zealand advertisers have lost millions of dollars to ads that have never been seen – …
- ArticlesMedia Buying
Top Ten Mistakes In Advertising & How To Avoid Them #4: Learn To Be Consistent
by adminby admin 2 mins readIn the first three articles of this series, I think we have been very insistent at …
- ArticlesPrivacy
Second Review of EU-US Privacy Shield Shows Improvements
by adminby admin 2 mins readThe European Commission (EC) recently published its second annual review of the EU-U.S. Privacy Shield, which …
Lawmakers in the Washington state Senate voted 46-1 this week in favor of a new privacy …
- ArticlesMarketing Strategy
The Kraft Heinz Mess Is A Warning To Advertisers: You Can’t Cost-Cut Your Way To Growth
by adminby admin 2 mins readFor much of the first decade of the 21st century American companies amassed significant debt and …
- ArticlesSocial Media Marketing
LinkedIn Cheat Sheet: Building The Perfect Profile [Infographic]
by adminby admin 2 mins readThere are now over 500 million professionals on LinkedIn and that number is growing every year. It is …
—“Best Advice” is a recurring column on The Message, in which industry veterans Jack Neary and Kevin …
- ArticlesMarTechMedia Buying
UK’s ICO event on targeted ads opens floor to the adtech industry: Anybody? No? Speak for 10 minutes. Hello?
by adminby admin 2 mins readThe adtech industry was unable to muster even a single speaker to fill a 10-minute slot …
