A couple of years ago, Bill Theofilou, a senior managing director at Accenture Strategy, met with a …
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- eCommerce
15 Ecommerce Reports to Lift Your Sales, Without Drowning in Data
by adminby admin 2 mins readFinding the right ecommerce reports and uncovering customer insights could mean the difference between slow and …
Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands. …
The EU’s anti-trust regulator is to slap tech giant Google with a new fine over unfair …
In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and …
- ArticlesPrivacy
Privacy and Cybersecurity Are Converging. Here’s Why That Matters for People and for Companies.
by adminby admin 2 mins read2018 has been the year of privacy. News of Facebook’s exposure of tens of millions of …
- ArticlesMarketing Strategy
Advertising effectiveness vs. efficiency: what is important?
by adminby admin 2 mins readThe advertising industry is suffering from an efficiency bubble. Data-driven digital advertising, in particular, has been highly efficient …
- ArticlesMarketing Strategy
4 Ways To Better Care For Your B2B Customers At Trade Shows
by adminby admin 2 mins readOne of top three trade show goals for B2B marketers is to strengthen key relationships. And …
- ArticlesEmail Marketing
Control Freaks: Consumers Want Sway Over Email Frequency
by adminby admin 2 mins readControl and simplicity are the two things consumers want most from brands — especially in their …
- ArticlesPrivacy
10 reasons why the GDPR is the opposite of a ‘notice and consent’ type of law
by adminby admin 2 mins readThere is so much misunderstanding about what the GDPR is and what the GDPR does, that …
- ArticlesDigital MarketingMarketing Strategy
Growing a Digital-First Mindset at World Vision
by adminby admin 2 mins readChantal Tomlinson, VP of Digital and Technology, was faced with a few key objectives when considering …
- ArticlesMarketing Strategy
Why advertising is on a blind-folded mission to wipe itself out
by adminby admin 2 mins readI spend my time facilitating workshops with agencies and clients around the world. Here are some …
