On a daily basis, I hear marketing buzz words bantered about and it becomes obvious people …

Going digital is right at the top of the organizational agenda, providing the foundation to increase …

I asked Amazon to provide the data it had collected on me. The process was a …

Johnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de …

Across consumer electronics sales categories, computers and TV sets have grown much faster than smartphones in …

Too many marketers are not taking the time to dig in on the analytics. There is …

Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations. …

Data is a key business asset in the digital economy. Companies with access to large datasets …

Tech companies earn staggering profits by targeting ads to us based on our online behavior. This …

Those of us who create advertising or make advertising decisions need to start from a position …

Starbucks’s app has made the coffee giant healthier financially, but at a cost to its culture, …

No one is better at building anticipation ahead of a launch than Apple. New product launches …