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- Digital Marketing
Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever
by Claire Atkinson 2 mins readMeta’s ad problems go beyond the economic slump. It’s not the must-buy it used to be …
Download Netcore’s Annual Email Benchmark Report today
- MarTech
When It Comes to Privacy, It’s Time to See the Forest for the Trees
by Wayne Matusby Wayne Matus 2 mins readAre we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection …
- Data Marketing
Forget personalisation, it’s impossible and it doesn’t work
by Peter Weinberg 2 mins readTrue personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be …
- Marketing StrategyMedia Buying
Why Marketers Are Returning to Traditional Advertising
by Christine Moorman 2 mins readSummary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well …
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in …
- Privacy
Facebook Doesn’t Know What It Does With Your Data, Or Where It Goes: Leaked Document
by Lorenzo Franceschi-Bicchierai 2 mins read“We do not have an adequate level of control and explainability over how our systems use …
- AISearch Marketing
The Future of the Web Is Marketing Copy Generated by Algorithms
by Tom Simoniteby Tom Simonite 2 mins readThe killer app for GPT-3 could help marketers lure clicks and game Google rankings. AS WE …
- Digital Marketing
Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
by Megan Grahamby Megan Graham 2 mins readAdvertising has followed shopping online during the pandemic at a breathless rate. The ad spend was …
- Email Marketing
Why China’s Version of Email Marketing Is So Effective
by Connie Chanby Connie Chan 2 mins readWhen it comes to ecommerce, last year in China often means this year (or next) in …
- Data Marketing
Syrenis positioned as Leader in the 2022 SPARK Matrix for Privacy Management Software by Quadrant Knowledge Solutions
by adminby admin 2 mins readQuadrant Knowledge Solutions announced today that it has named Syrenis as a 2022 Leader in the …
