In the not-too-distant future, we’re convinced that businesses will consider customer service to be the most …
Latest Business News
Brand strategy has been of great value to me – it’s been a lucrative career path …
- Digital MarketingPrivacy
Apple’s New Regime: Tracing with Transparency
by Sharon Bauerby Sharon Bauer 2 mins readApple has announced upcoming privacy changes that are leading marketers to rethink their data collecting processes. …
- Social Media Marketing
DTC brands, fueled by Facebook ads, are shifting focus elsewhere
by Hilary Milnes 2 mins readInstagram darling Glossier is going rogue. After relying on Facebook and Instagram to facilitate the majority …
- AI
What’s the Difference Between Artificial Intelligence, Machine Learning and Deep Learning?
by Michael Copeland 2 mins readThis is the first of a multi-part series explaining the fundamentals of deep learning by long-time …
- Digital Marketing
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars
by Steven Imkeby Steven Imke 2 mins readRecently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a …
- Digital Marketing
Digital Marketing Works – I Never Thought I Had to Say This
by Dr. Augustine Fou 2 mins readI’ve been in “digital” since the very beginning, here in New York’s Silicon Alley. I’ve witnessed …
- Content MarketingLead Generation
6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales
by Michael Brenner 2 mins readYou expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! …
- LeadershipMarketing Strategy
Made to measure: Getting design leadership metrics right
by Melissa Dalrymple 2 mins readLast year we posed a simple question to organizations: “Are you asking enough from your design leaders?” …
- Search Marketing
How People Search: Understanding User Intent
by Dan Taylorby Dan Taylor 2 mins readRead about the types of search intent, how user intent and content you produce are related …
- Search Marketing
Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines
by Winston Burton 2 mins readGoogle and Microsoft Bing are the largest search engines that satisfy users’ informational needs every day. …
- Marketing StrategyMarTech
B2B Marketer’s Handbook For Marketing Automation
by Michael Brenner 2 mins readB2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State …
