Our top line: Podcasting in the US will cross the $1 billion mark this year, and its …
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As the marketing measurement landscape changes, the needs of marketers also change. Whether due to regulatory …
- PrivacySocial Media Marketing
TikTok sued for billions over use of children’s data
by BBCby BBC 2 mins readTikTok is facing a legal challenge from former children’s commissioner for England Anne Longfield over how …
- Marketing Strategy
Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study
by Beth Caplowby Beth Caplow 2 mins readThe B2B buying process has always been complicated, but the past year has brought additional challenges …
- Email Marketing
Setting The Right Expectations For Link Building And Email Outreach
by Andy Cabassoby Andy Cabasso 2 mins readEveryone is crazy about link building and outreach these days, and for good reason too! Do …
- Social Media Marketing
What Apple’s Privacy Update means for your Facebook Ads
by Valorby Valor 2 mins readAdvertising on Apple devices, particularly in-app advertising, is poised to change dramatically this Spring 2021 and …
World-class chess, Go, and Jeopardy-playing programs are impressive, but they prove nothing about whether computers can …
- Email Marketing
Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
by Kate Kayeby Kate Kaye 2 mins readPublishers are already torn over whether using email-based identity technologies in the hopes of generating higher …
- Social Media Marketing
Social Media 101: The Ultimate Guide To Growing Your Business With Social Media Marketing
by Elizabeth Mongillo 2 mins readIf you’re looking to get insight into how different social media platforms work or grow your …
One of the best ways to boost retention is to shift your focus to relationship marketing. …
- Digital Marketing
The Pandemic Helped Some Marketers Kick This Digital Marketing Habit
by Dr. Augustine Fou 2 mins readIt’s highly encouraging to see marketers take a closer look at their digital ad spending and …
How this big shift will threaten the US digital advertising industry—and compel its transformation. A profound …
