The CRTC announced their CASL Enforcement Update for the period of October 2, 2020 to March …
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- Privacy
Submission of the Office of the Privacy Commissioner of Canada on Bill C-11, the Digital Charter Implementation Act, 2020
by adminby admin 2 mins readMay 11, 2021 Mr. Chris Warkentin, M.P. Chair, Standing Committee on Access to Information, Privacy and Ethics …
- AIDigital MarketingMarTech
Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing
by Phillip Othen 2 mins readAI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer …
- Digital Marketing
The Illusion Of Digital Marketing Is Not Marketing
by Dr. Augustine Fou 2 mins readThe topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, …
- LeadershipMarketing Strategy
Publicis Health Facing Lawsuit Over Role in Marketing OxyContin
by ERIK OSTERby ERIK OSTER 2 mins readMassachusetts accuses Publicis Groupe’s healthcare division of deceptive practices Purdue Pharma’s reckoning over the company’s promotion …
Brands need big ideas to earn fame, but even though most media spend goes on digital, …
- Digital Marketing
An advertiser roadmap for life without the third-party cookie
by Andy Oakesby Andy Oakes 2 mins readExploring with Rob Webster: There are a lot of articles right now on the demise of …
- Digital Marketing
The Big Reset: Advertising Effectiveness in a Privacy-First World
by Dana Toeringby Dana Toering 2 mins readCookies have been foundational to programmatic advertising for more than a quarter century. Now that they …
100 Things I Know About Marketing (Part 1) I recently read an article titled “100 Things …
Personalised ads are a large part of what powers the internet as we experience it today. …
- PrivacySocial Media Marketing
3 ways to plan for performance and privacy in iOS app marketing
by Stephanie Cuthbertson 2 mins readDigital app marketing is rapidly evolving, reshaped by rising user-privacy expectations and significant regulatory updates. Global …
- Marketing Strategy
Four Common Strategy Mistakes B2B Marketing Leaders Make
by Jennifer Ross 2 mins readB2B marketing leaders consistently tell us that marketing strategy ranks high among the processes they would most like to improve. …
