Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Turn more …
Conversion IntelligenceLead Generation
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Having spoken to hundreds of business owners & marketers during this time, one common theme is …
SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to …
While data may be the new oil, businesses can no longer view it as an asset …
The data economy depends on violating our right to privacy on a massive scale, collecting as …
Remember when we all thought QR Codes were a fad and would soon be a thing …
- eCommerce
COVID changed the consumer journey, but what’s likely to stick?
by Nina Taniguch 2 mins readMuch has already been written about how COVID-19 has dramatically changed consumer behavior. Across industries and …
- Privacy
Bill C-11 needs an overhaul, says privacy commissioner
by Jolson Limby Jolson Lim 2 mins readA bill designed to modernize privacy laws for Canada’s private sector would give consumers less control …
- Marketing Strategy
Patagonia shows corporate activism is simpler than it looks
by Andrea Changby Andrea Chang 2 mins readIn 1990, Patagonia made a donation to Planned Parenthood, angering Christian fundamentalists. The response was swift: …
Recently I was invited to speak to some members of Parliament in the UK. They are …
Many of the biggest tech firms have long insisted that consumers care more about free services …
- Marketing StrategyPrivacy
Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation
by Jerry Dischler 2 mins readJerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising. Be sure to join …
