Canada’s privacy journey and the road to digital ID It’s an all too familiar situation: you …
Latest Business News
- Website Development
13 Proven Ways to Increase Your Conversion Rate
by Jon Coganby Jon Cogan 2 mins readWhether you’re struggling with low conversion rates or want to reach new heights, this post will …
As concerns about media transparency rise, marketers are becoming more selective about where they place their …
- Privacy
How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage
by Colby Cavanaugh 2 mins readThe past five years have seen sweeping privacy laws and compliance regulations enacted around the world to …
During the pandemic, consumers have become more sensitive to the environmental impacts of their shopping decisions, …
The question of how to ensure that technological innovation in machine learning and artificial intelligence leads …
- eCommerce
Will conversational commerce be the next big thing in online shopping?
by SUSAN DELAFUENTE 2 mins readMESSAGING IS AN intimate medium to share private views and feelings. It’s a cocktail party whisper in …
- Marketing Strategy
Boots’ brand refresh shows big brands need targeting as well as mass marketing
by Mark Ritsonby Mark Ritson 2 mins readBoots is trying to reach almost all UK consumers with its new ads, but is pairing …
Marketers needn’t worry about the demise of third-party cookie and mobile ad ID-based user tracking. It …
The consumer privacy awakening has begun. Slowly but surely, individuals are realizing that what they thought …
- Privacy
Read this and you won’t click ‘I agree’ ever again: We’re being spied on by phones, computers, TVs, cars – even the doorbells. Worse, argues Oxford professor CARISSA VELIZ, we’re doing it to ourselves by giving away our data
by Carissa Véliz 2 mins readMost of us know that our personal data is being collected, stored and analysed thanks to our …
The Norwegian Consumer Council just published a fantastic new report: “Time to Ban Surveillance-Based Advertising.” From …
