Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, …
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The GDPR came into force in May 2018 and the first fine was delivered in July …
- B2B
US B2B display ad spending share is poised to blast past search ads
by eMarketer Editors 2 mins readThe forecast: Display ads like banners and graphics, which have historically been less of a priority …
- Privacy
EU slaps Amazon with a record $886 million fine over privacy violations
by Stan Schroeder 2 mins readIt’ll hurt, but Amazon shouldn’t have problems paying the fine after its $100 billion quarter. Amazon’s …
- Cyber Security
Average cost of a data breach still rising, says IBM study
by Howard Solomon 2 mins readThe average cost of a data breach continues to climb, according to IBM’s 17th annual global …
So what is creativity and what makes it such a vital part of the change making …
Overview This guide informs organizations about the Office of the Privacy Commissioner of Canada’s (OPC) mandate …
- Content Marketing
The Post-Cookie World Is a Content Opportunity
by Jodi Danielsby Jodi Daniels 2 mins readAdvertisers, sales teams, and content marketers have come to rely on third-party cookies. But rapidly evolving …
Law students at American law schools take property, torts, and contracts during their first year. It …
- Privacy
How Sketchy Data Scavengers Are Using Hatred Of ‘Big Tech’ To Attack Plans To Make The Web More Private
by adminby admin 2 mins readWe warned that this was likely back when Google announced plans to phase out third-party cookies in Chrome …
- Privacy
Privacy Is No Longer a “Nice to Have.” It’s a Business Imperative.
by John O'Rourke 2 mins readAlthough the death of the cookie has received a recent—but temporary—reprieve from Google, a cookie-less world …
Just because sales were happening while you were doing digital marketing doesn’t mean those sales were …
