The strategic value of personal data for companies and organisations is obvious. However, the risk that …
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- Social Media Marketing
Why You Should Delete Your Facebook App
by Zak Doffmanby Zak Doffman 2 mins readA stark new warning for almost all iPhone users, as Facebook is suddenly caught “secretly” harvesting …
- Telemarketing
Your Customer Service is Trying Too Hard, and Not Where it Matters
by adminby admin 2 mins readGenesys has shared the “State of Customer Experience” report, which examines consumer preferences and how businesses …
- Privacy
Gartner predicts privacy law changes, consolidation of cybersecurity services and ransomware laws for next 4 years
by Jonathan Greig 2 mins readGartner analysts also think weaponized operational technology will result in human casualties by 2025. Gartner analysts …
- Privacy
We asked 7,000 Europeans about ads and privacy. Here’s what they told us
by Dunya van Troost 2 mins readIt’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and …
- Privacy
The New Rules for Consent in Canada When Processing Personal Data
by adminby admin 2 mins readUntil now, we have not really been required to implement practices or processes to track and …
- Digital Marketing
Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
by Diane Perlman 2 mins read“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the …
- PrivacySocial Media Marketing
The Facebook whistleblower says its algorithms are dangerous. Here’s why.
by Karen Haoby Karen Hao 2 mins readFrances Haugen’s testimony at the Senate hearing today raised serious questions about how Facebook’s algorithms work—and …
- Digital Marketing
Adidas: We over-invested in digital advertising
by Sarah Vizardby Sarah Vizard 2 mins readAdidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI …
- Data Marketing
Zero-party data: The new marketing frontline for luxury
by Kati Chitrakorn 2 mins readConsumer data capture is entering a new era. Luxury brands are turning from first and third-party …
- Privacy
Building Back Better Requires Strong, Effective Regulation of Digital World
by Daniel Therrien 2 mins readCanada has elected a new Parliament and among its central tasks will be to adopt modern, …
- Digital Marketing
5 Ways To Drive Action Using Direct Response Marketing
by Bash Sarmiento 2 mins readA challenge businesses face is generating returns from marketing strategies; and while bigger and more well-known …
