With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting …
Latest Business News
- Digital Marketing
If personalized advertising is banned, who bears the cost?
by Eric Benjamin Seufert 2 mins readEarlier this month, a bill was introduced to both the House and the Senate that would …
The AI pioneer says it’s time for smart-sized, “data-centric” solutions to big issues Andrew Ng has serious …
- Data MarketingPrivacy
Study: When it comes to privacy, customers and marketers want the same things
by Karin Hennessy 2 mins readPrivacy is top of mind for everyone today. Consumers worry about sharing their personal information and …
- Data Marketing
Census 2021: Five-Year Population Growth Despite the Pandemic
by Doug Norrisby Doug Norris 2 mins readDoug Norris explores the first wave of data released from the 2021 Census showing Canada remains …
- Privacy
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
by Seb Josephby Seb Joseph 2 mins readThe guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law …
Preference centers can be a great tool for building engagement and trust between brands and their …
- Content Marketing
Content is King! But is Created or Curated Better?
by Susan Regierby Susan Regier 2 mins readIs it better to continually create your own content, or curate it? There are pros and …
- Digital Marketing
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
by Seb Josephby Seb Joseph 2 mins readGoogle, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more …
- Data MarketingPrivacy
25 New Corporate Privacy & Data Protection Obligations in Canada
by adminby admin 2 mins readThere are 98 Sections to the ACT RESPECTING THE PROTECTION OF PERSONAL INFORMATION IN THE PRIVATE …
Will the new Quebec laws that set a new data protection and privacy standard for doing …
Verified facts can be used to support erroneous conclusions. Here is how we can put an …
