ON THE INTERNET, the personal data users give away for free is transformed into a precious commodity. …
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Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB
by adminby admin 2 mins readStrong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising …
In Colin Taylor’s recent article, “Resolving The Riddle Of Retention,” he speaks about the cost of …
Are you social online? Do you run out of ideas for what to post? Whether you’re on …
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Think TV is dying? You’re forgetting about the ‘Knopfler Effect’
by adminby admin 2 mins readAlas, I am old. I can remember glimpsing the initial efforts of MTV on American TV …
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Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says
by adminby admin 2 mins readA massive majority of consumers believe that using their data to personalize ads is unethical. And …
File No.: 9094-2018-00502 Date of undertaking (signed by all the parties): 28 September 2018 Under section …
Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels …
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The Dialogue Age of Marketing: Putting Our Customer first.
by adminby admin 2 mins readThe Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and …
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What is the 3ve Digital Ad Fraud Investigation?
by adminby admin 2 mins readn November, the digital advertising world was rocked with news that the FBI had taken down …
SHOSHANA ZUBOFF’S “The Age of Surveillance Capitalism” is already drawing comparisons to seminal socioeconomic investigations like Rachel Carson’s …
In my first column, I raised the impact of social media on news and public discourse, …
