We share some best practices for creating on-hold messages that will reflect your brand and better …

These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In …

Consent is only one of several lawful bases for data processing available under the EU General Data Protection Regulation. …

As we saw in articles 1 & 2, we talked about testing and about the critical …

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal …

Walgreens’ coolers will feature digital doors that display images of the contents within, like drinks or …

Much-lauded privacy laws risk being undermined as compliance is outsourced to tech vendors and “toothless trainings, …

Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of …

Why are Canadian businesses often caught violating customers’ privacy rights, not protecting personal data they hold …

The money spent on digital advertising in the United States will surpass that on traditional ads …

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising …

The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For …