Cookies are on the way outโbut not enough is being done about browser fingerprinting. So what …
Latest Business News
- Digital Marketing
How much in fees are ad tech companies charging publishers & advertisers?
by K Franaszby K Franasz 2 mins readHigh quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that …
- Data Marketing
Why Becoming a Data-Driven Organization Is So Hard
by Randy Beanby Randy Bean 2 mins readSummary. ย Being data-driven has been a priority for companies for decades โ but many have seen …
Publishers will need closer ties to their audiences What we now call the nearly $500 billion …
- customer experienceDigital Marketing
The 5 Most Common Mistakes That Get in the Way of Successful Customer Engagement Strategies
by Ariel Roberge 2 mins readCustomer engagement strategies have a major impact on business success. A recent PwC survey found that …
Round numbers have no inherent meaning โ theyโre a consequence of 10 fingers. But they provide …
- Marketing Strategy
Apple case study: How Apple builds everything around simplicity
by Graham Robertson 2 mins read๐ข๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฟ๐ด๐ฒ ๐ผ๐ณ ๐ฏ๐ฎ๐ป๐ธ๐ฟ๐๐ฝ๐๐ฐ๐, ๐๐ต๐ฒ ๐ฑ๐ฎ๐ ๐ฆ๐๐ฒ๐๐ฒ ๐๐ผ๐ฏ๐ ๐ฟ๐ฒ๐๐๐ฟ๐ป๐ฒ๐ฑ ๐๐ผ ๐๐ฝ๐ฝ๐น๐ฒ ๐๐ฎ๐ ๐๐ต๐ฒ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐ …
Global advertising spend lost to fraud is predicted to grow at the same rate of the …
- Privacy
Appleโs ATT Burned Facebook Bad. Googleโs Privacy Sandbox Is A Kiss In Comparison
by John Koetsier 2 mins readFacebook stock is down almost 45% from last yearโs highs and most people are blaming Appleโs …
- Privacy
Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?
by James Hercher 2 mins readLegal and court losses are piling up across Europe for American ad tech companies โ and …
- Cyber SecurityPrivacy
90% of Cybersecurity Pros See Data Privacy as โBusiness Imperativeโ
by Chris Ehrlich 2 mins readSAN JOSE, Calif. โ A new report shows that data privacy is considered a โbusiness imperativeโ …
- Email Marketing
Email marketing trends for 2022: Unproven Opportunities
by Chad Whiteby Chad White 2 mins readEmail marketing is constantly evolving, so it can be difficult to know where to invest your …
