Although its strapline, ‘Don’t Make Ads, Make TikToks’, touts it as revolutionary, TikTok will soon reveal…
Category:
Marketing Strategy
Pandemic pivots have seen many companies re-evaluate their longer-term marketing mix in light of our stay-at-home…
During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped…
At the beginning of 2020, senior marketers predicted various trends for the year ahead, including increasing content…
- Marketing Strategy
Generation N: How COVID-19 created a new kind of consumer in just 90 days
by Brian SolisAfter two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when the…
- customer experienceMarketing Strategy
Customer Experience: What makes your customers fall in love with your brand?
by Piyush GuptaDo you know that a 5% increase in customer retention can increase your profits anywhere from 25-95%?…
A former Google exec breaks down the biggest myths about the bundling business model Amazon Prime.…
- Marketing Strategy
‘Bothism’ is the cure for marketers’ fascination with pointless conflict
by Mark RitsonMarketing theory is a constant battle between opposing viewpoints, but an open mind and accurate data…
The coronavirus pandemic has, in many ways, radically changed consumer buying habits. In-store shopping has plummeted…
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is…
