To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. So, does the ‘where’ matter as much as ‘what’ they can deliver?
Key Takeaways
- Choosing an SEO agency based on their skills and achievements is more important than where they are.
- The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends.
- There’s no demonstrable advantage to working with a local firm–experience is much more valuable than location.
The State of SEO
Before we dive into choosing an SEO agency, let’s look at the state of SEO. Winning at organic ranking is a long game. It won’t happen magically. It requires commitment and staying up to date on changes made by search engines.
So, what do we know about SEO right now?
Google is still king. They currently hold a market share of 87.81 percent of all search traffic in the U.S. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it.
Most website traffic comes from…
