Those of us who create advertising or make advertising decisions need to start from a position …
Latest in Marketing Strategy
- Marketing Strategy
What happened to Starbucks? How a progressive company lost its way
by Clint Raineyby Clint Rainey 2 mins readStarbucks’s app has made the coffee giant healthier financially, but at a cost to its culture, …
- Marketing Strategy
New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch
by Tom Whatleyby Tom Whatley 2 mins readNo one is better at building anticipation ahead of a launch than Apple. New product launches …
Round numbers have no inherent meaning — they’re a consequence of 10 fingers. But they provide …
- Marketing Strategy
Apple case study: How Apple builds everything around simplicity
by Graham Robertson 2 mins read𝗢𝗻 𝘁𝗵𝗲 𝘃𝗲𝗿𝗴𝗲 𝗼𝗳 𝗯𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆, 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 …
- Marketing Strategy
Neil or Joe. Not Both: What happens when a big brand is forced off the “brand values” fence.
by Brian Hickling 2 mins read“I am doing this because Spotify is spreading false information about vaccines – potentially causing death …
- Marketing Strategy
How to use your pricing strategy to drive brand growth
by Graham Robertson 2 mins readYour pricing strategy plays a significant role in driving your brand growth. You need to treat …
As times change, so do marketing techniques and strategies. In fact, it seems like every day …
In my lifetime (and that’s a VERY long time) I have rarely if ever seen as …
- Marketing Strategy
Consumers will abandon a brand that can’t balance convenience and privacy
by adminby admin 2 mins readThe global transformation of daily life has changed how people everywhere interact with brands. With experiences …
Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better… …
When Mr. Richard Miller Devens first used the term “Business Intelligence” in his book Cyclopædia of …
