Private equity (PE) professionals know that engaging their target audiences isn’t just about winning new business.…
Category:
Marketing Strategy
As a brand, you need to ensure that your marketing efforts work and build consumer trust.…
IMAGE SOURCE In today’s digital age, it’s more important than ever to stay ahead of the…
Image source The business landscape today is continuously shifting and evolving. With the growing number of…
- Marketing Strategy
Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working
by Megan GrahamAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on…
In this day and age, it is very important for businesses to create a strong and…
Summary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well…
On a daily basis, I hear marketing buzz words bantered about and it becomes obvious people…
Across consumer electronics sales categories, computers and TV sets have grown much faster than smartphones in…
Too many marketers are not taking the time to dig in on the analytics. There is…
- customer experienceMarketing Strategy
Trust in advertising lower in Canada than most markets
by Justin CrannNielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations.…
