Via the World Wide Web, you can potentially reach millions all around the globe as soon…
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Direct mail is deceiving. Marketers often write it off as too expensive to create, produce and…
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Marketing technology has evolved rapidly over the past decade, with one of the most exciting developments…
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According to Strategy Magazine, content marketing will continue to grow rapidly throughout 2019 as businesses move…
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An independent report authored by a US government auditing agency has recommended that Congress develop internet…
- ArticlesMarketing Strategy
The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations
NEW YORK, NY (February 7, 2019) – Brand evangelism is the holy grail of brands. Consumers cause…
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Going to advertising conferences nowadays, I feel a bit like a man who has signed up…
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In my last article, I wrote about how expectations of the customer experience will fundamentally change in the…
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ON THE INTERNET, the personal data users give away for free is transformed into a precious commodity.…
- ArticlesDigital MarketingMedia Buying
Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB
Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising…
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In Colin Taylor’s recent article, “Resolving The Riddle Of Retention,” he speaks about the cost of…
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Alas, I am old. I can remember glimpsing the initial efforts of MTV on American TV…
