At a Thinkbox event in London on Tuesday, the TV marketing body’s head of research argued…
Category:
Media Buying
-
-
Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap?…
-
Last week, David Cohen, ceo of the IAB (Interactive Advertising Bureau) the trade organization that represents…
-
Summary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well…
-
As concerns about media transparency rise, marketers are becoming more selective about where they place their…
- Content MarketingMedia Buying
What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
As a content marketer, there are numerous channels and strategies at your disposal. One of the…
- Media Buying
The Copyright Bill That Does Nothing: Senate Bill Proposes Copyright Reform to Support Media Organizations
The Toronto Star reports that Senator Claude Carignan, a Conservative Senator, plans to introduce a new bill that would…
-
-
Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored…
-
US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per…
- Digital MarketingMedia Buying
Media owners must work together to fight for the future of digital advertising
The death of the cookie – the revolution we face in the digital ad industry is…
-
For the last 20 years, marketers have been pouring more and more money into digital advertising.…
Newer Posts
