As concerns about media transparency rise, marketers are becoming more selective about where they place their …
Latest in Media Buying
- Content MarketingMedia Buying
What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
by Michael Brenner 2 mins readAs a content marketer, there are numerous channels and strategies at your disposal. One of the …
- Media Buying
The Copyright Bill That Does Nothing: Senate Bill Proposes Copyright Reform to Support Media Organizations
by Michael Geist 2 mins readThe Toronto Star reports that Senator Claude Carignan, a Conservative Senator, plans to introduce a new bill that would …
- Media Buying
Smart Marketing’s 10 Steps to Great Media Planning
by Dan Whiteby Dan White 2 mins readThis article is based on thinking and illustrations in The Smart Marketing Book (US: https://bit.ly/DJW1000; UK: …
Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored …
- Media Buying
US Agencies Face a Major Reckoning in the Wake of Coronavirus
by Mariel Soto Reyes 2 mins readUS agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per …
- Digital MarketingMedia Buying
Media owners must work together to fight for the future of digital advertising
by Alessandro De Zanche 2 mins readThe death of the cookie – the revolution we face in the digital ad industry is …
- Digital MarketingMedia Buying
Are Marketers Wasting Money On Adtech Myths?
by Dr. Augustine Fou 2 mins readFor the last 20 years, marketers have been pouring more and more money into digital advertising. …
- Media Buying
Top Ten Mistakes In Advertising & How To Avoid Them – #6 Start Small For Big Success
by Dennis Kellyby Dennis Kelly 2 mins readToday we are up to Article number Six in our series of Ten. We’ve covered a …
- Digital MarketingMedia Buying
OPINION: HOW TO END PROGRAMMATIC ADVERTISING’S ‘TRANSPARENCY THEATER’
by adminby admin 2 mins readWhen the curtain comes up on the summer of 2020, the stage is set in a …
It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some …
- Media Buying
Why marketers must conduct GDPR Data Protection Impact Assessments of RTB
by adminby admin 2 mins readThis note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital …
