Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap?…
Category:
Media Buying
Last week, David Cohen, ceo of the IAB (Interactive Advertising Bureau) the trade organization that represents…
Summary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well…
As concerns about media transparency rise, marketers are becoming more selective about where they place their…
As a content marketer, there are numerous channels and strategies at your disposal. One of the…
- Media Buying
The Copyright Bill That Does Nothing: Senate Bill Proposes Copyright Reform to Support Media Organizations
The Toronto Star reports that Senator Claude Carignan, a Conservative Senator, plans to introduce a new bill that would…
Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored…
US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per…
- Digital MarketingMedia Buying
Media owners must work together to fight for the future of digital advertising
The death of the cookie – the revolution we face in the digital ad industry is…
For the last 20 years, marketers have been pouring more and more money into digital advertising.…
- Media Buying
Top Ten Mistakes In Advertising & How To Avoid Them – #6 Start Small For Big Success
by Dennis KellyToday we are up to Article number Six in our series of Ten. We’ve covered a…
Newer Posts
