Dr Johnny Ryan, privacy advocate, and Brave browser thought leader conducted a provocative Dmexcofringe presentation this week exploring what…
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Metrolinx plans to sell naming rights for GO stations. But will anyone want them?
by adminby admin 2 mins readMarketing experts say Metrolinx shouldn’t expect private companies to be banging down the agency’s door to buy naming…
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The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?
by adminby admin 2 mins readI recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined…
Simon McDougall, Executive Director for Technology Policy and Innovation’s speech at the Westminster Media Forum Keynote…
Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts.…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…
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Which Report in the Periodical Analyzer Should I Use?
by adminby admin 2 mins readAM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are…
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TV underrepresented in media budgets: Accenture study
by adminby admin 2 mins readCanadian advertisers are over-investing in flashy “long ball hitters” like search and social at the expense of…
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Top Ten Mistakes In Advertising & How To Avoid Them – #5 You Gotta Dance With Who You Brung
by adminby admin 2 mins readWe’ve made it to Article #5 and today what I want to share with you is…
AAM Brand View helps publishers share their unique brand messaging alongside AAM-verified data with media planners…
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Media agencies are under massive pressure to reinvent themselves.
by adminby admin 2 mins readFacing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report…
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Top Ten Mistakes In Advertising & How To Avoid Them #4: Learn To Be Consistent
by adminby admin 2 mins readIn the first three articles of this series, I think we have been very insistent at…