Ever wondered how come martech is a US$700bn industry, but the ads you see are still crap?…
Category:
MarTech
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Summary: AI adds value by identifying patterns so complex that they can defy human understanding. That…
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Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection…
- AIDigital MarketingMarTech
Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing
AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer…
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B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State…
- eCommerceMarTech
eCommerce Marketing Strategy: Poor Execution Damages Profits! Here’s 6 Simple Best Practices to Boost Sales
by Alex AbbottIt doesn’t matter how good your eCommerce marketing strategy is, it will fail without robust execution…
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Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given…
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Deloitte report finds agile marketing, authenticity key as brands must meet “human needs.” Trust and brand…
- Digital MarketingeCommerceMarketing StrategyMarTechTechnologyWebsite Development
24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday
by Diana WinterAt the best of times, running a business can feel a little like a classic video…
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Marketing automation is no longer a passing trend. And although some still might be skeptical of…
- MarTech
Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?
Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%,…
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The mark of a successful business is its commitment to constant improvement. A/B testing can impact…
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