MarTech

AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer …

B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State …

It doesn’t matter how good your eCommerce marketing strategy is, it will fail without robust execution …

Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given …

Deloitte report finds agile marketing, authenticity key as brands must meet “human needs.” Trust and brand …

At the best of times, running a business can feel a little like a classic video …

Marketing automation is no longer a passing trend. And although some still might be skeptical of …

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, …

The mark of a successful business is its commitment to constant improvement. A/B testing can impact …

The MarTech Explosion:  It’s not a revelation that the world of technology is changing at a …

When running programmatic campaigns, using audience data effectively is paramount to finding success. For advertisers, this …

Taking place on March 10-11, 2020 in TorontoDX3 Canada 2020 features: Join DX3 2020, Canada’s biggest …