In an exciting development for the Canadian banking, retail and rewards landscape, RBC Avion has announced a strategic partnership with Canadian Tire, a collaboration that brings together two very influential players in the Canadian market. This partnership will integrate Canadian Tire’s powerful rewards program with RBC Avion’s suite of credit and debit card offerings, creating a synergetic relationship that promises to reshape the way Canadians earn and redeem loyalty points.
The Power of Synergy: What the Partnership Means for Both Brands
The formation of this new alliance may not come as a surprise. RBC has long had a partnership with Petro-Canada, offering RBC credit and debit card users cents off per litre when filling up at Petro-Canada stations. More recently, Canadian Tire established reciprocity between its CT Money program and Petro Points, making a natural partnership with RBC inevitable.
At first glance, the collaboration between RBC, a financial institution, and Canadian Tire, a major retailer and banking player, might seem like an unusual pairing. Canadian Tire isn’t just a retailer; it also operates a bank with its own suite of financial products, including credit cards offering CT points accelerators and banking services. However, this partnership represents a strategic blending of two distinct yet complementary worlds: financial services and consumer goods during a time where Canadians are seeker greater value for their loyalty to brands.
For RBC, the collaboration broadens the appeal of its Avion Rewards program—one of Canada’s most respected loyalty programs. By allowing RBC Avion credit and debit cardholders to earn Canadian Tire Money, RBC customers will now have the flexibility to use their rewards on a diverse range of products, from automotive supplies to home goods and outdoor equipment. This will enable RBC customers to unlock more options and greater value from their loyalty points.
Meanwhile, Canadian Tire stands to benefit from RBC’s extensive customer base in the banking sector. This partnership provides Canadian Tire with an opportunity to deepen its existing loyalty ecosystem, which includes Canadian Tire Money and the Triangle Rewards program. As a result, Canadian Tire shoppers will enjoy a more robust and valuable loyalty experience. This union will also help Canadian Tire increase its share of wallet with RBC customers who also shop Canadian Tire competitors.
What This Means for the Canadian Loyalty Landscape…
