In 2016, the Association of National Advertisers (ANA) published the results of an investigation of media…
Category:
Marketing Strategy
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Company practices often conflict with corporate values. Closing the gap starts with communication. When Johnson &…
- Digital MarketingeCommerceMarketing StrategyMarTechTechnologyWebsite Development
24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday
by Diana WinterAt the best of times, running a business can feel a little like a classic video…
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Even before the onset of this year’s twin health and economic crises, the role of the…
- Marketing Strategy
TikTok is nothing new – to marketers, it’s just another ad platform
by Mark RitsonAlthough its strapline, ‘Don’t Make Ads, Make TikToks’, touts it as revolutionary, TikTok will soon reveal…
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Pandemic pivots have seen many companies re-evaluate their longer-term marketing mix in light of our stay-at-home…
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During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped…
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At the beginning of 2020, senior marketers predicted various trends for the year ahead, including increasing content…
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Turn Up Your Marketing and Make Yourself Heard Join marketers from across the country to learn…
- Marketing Strategy
Generation N: How COVID-19 created a new kind of consumer in just 90 days
by Brian SolisAfter two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when the…
- customer experienceMarketing Strategy
Customer Experience: What makes your customers fall in love with your brand?
by Piyush GuptaDo you know that a 5% increase in customer retention can increase your profits anywhere from 25-95%?…
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A former Google exec breaks down the biggest myths about the bundling business model Amazon Prime.…
