Summary. In common with many professions and disciplines, strategy has its myths – half truths and half…
Category:
Marketing Strategy
Google’s decision to phase out third-party cookies will usher in a new digital economy. Almost every…
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation. How…
If there was ever a year for strategy to do its job well, it’s 2020. The…
In CX, we all focus on making the experience easier on our customers. (We even made…
- Marketing Strategy
Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?
Charles Dickens was famous for this opening line in A Tale of Two Cities – “It was…
- Marketing Strategy
The EU just hit Amazon with a major antitrust complaint that could cost the tech giant $28 billion
by adminThe European Commission on Tuesday filed an antitrust complaint against Amazon over the way it uses…
Professor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers,…
In 2016, the Association of National Advertisers (ANA) published the results of an investigation of media…
Company practices often conflict with corporate values. Closing the gap starts with communication. When Johnson &…
- Digital MarketingeCommerceMarketing StrategyMarTechTechnologyWebsite Development
24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday
by Diana WinterAt the best of times, running a business can feel a little like a classic video…
Even before the onset of this year’s twin health and economic crises, the role of the…
