These two forms of authority will help you thrive in your business and build rapport. In business,…
Category:
Marketing Strategy
-
-
New discoveries about the human mind show the limitations of reason. In 1975, researchers at Stanford…
-
Summary. In common with many professions and disciplines, strategy has its myths – half truths and half…
-
Google’s decision to phase out third-party cookies will usher in a new digital economy. Almost every…
-
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation. How…
-
If there was ever a year for strategy to do its job well, it’s 2020. The…
-
In CX, we all focus on making the experience easier on our customers. (We even made…
- Marketing Strategy
Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?
Charles Dickens was famous for this opening line in A Tale of Two Cities – “It was…
- Marketing Strategy
The EU just hit Amazon with a major antitrust complaint that could cost the tech giant $28 billion
The European Commission on Tuesday filed an antitrust complaint against Amazon over the way it uses…
-
Professor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers,…
-
In 2016, the Association of National Advertisers (ANA) published the results of an investigation of media…
-
Company practices often conflict with corporate values. Closing the gap starts with communication. When Johnson &…
