The CMO Council suggests members consider hiring part-time ‘on demand’ marketing leaders As chief marketing officers …
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Latest in Marketing Strategy
CMOs today have an amazing opportunity. Armed with abundant data and powerful technology, leading creative and …
We are living in one of the most exhilarating times in human history. A time of …
- Marketing Strategy
Attempts to update the four Ps are embarrassing – they’ve endured for a reason
by Mark Ritsonby Mark Ritson 2 mins readWhenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the …
- Marketing Strategy
People are more likely to trust—and buy—purpose-driven brands
by ADELE PETERSby ADELE PETERS 2 mins readA study finds that when comparing two brands, purpose can make a big difference. When someone …
- Marketing Strategy
Predictions for marketing in 2021, from tomorrow’s industry leaders
by Stéphanie Thomson 2 mins readYou might think that, in the current climate, making marketing predictions is a fool’s errand. The …
- Marketing Strategy
How to Reach New Customers When You Can’t Meet Them in Person
by Andris A. Zoltners 2 mins readSummary: As companies have transitioned to remote work and virtual meetings during the pandemic, one common …
Does your organization have a strategy? Do you know what it is? Does everyone feel a …
- Marketing Strategy
Ritson on brand: pick an enemy and position against them. Hard.
by Mark Ritsonby Mark Ritson 2 mins readPositioning against an enemy brand is a powerful yet under-utilised approach in marketing, writes Mark Ritson. …
- Marketing Strategy
Target’s Flaw Was in Its Plan, Not in Its People
by Gabriel Granatstein 2 mins readThe death of a company is not a pretty thing. The announcement on January 15 was …
- Marketing Strategy
Many Strategies Fail Because They’re Not Actually Strategies
by Freek Vermeulen 2 mins readSummary. Many strategy execution processes fail because “new strategies” are often not strategies at all. A …
- Marketing Strategy
The 2 Types of Authority All Businesses Need for Marketing Success
by Scot Chrisman 2 mins readThese two forms of authority will help you thrive in your business and build rapport. In business, …
